Workshops
Professional Development
24 March 10
Traditional and online sales and marketing for publishers, 2-5pm
Join Andrew Wilkins, director of small press Wilkins Farago, and long-time industry commentator, and director of marketing at Penguin, Daniel Ruffino, as they take you through the ins and outs, the dos and don'ts, and the lessons they've learned in online and traditional sales and marketing.
This three-hour session will provide you with critical tools to assist you in the promotion and selling of your books, and give you a valuable insight into how consumers and booksellers respond to communications about your publishing activities.
This session launches the SPUNC professional development program, and shouldn't be missed.
Afternoon refreshments provided.
Where: The Wheeler Centre, 176 Little Lonsdale Street, Melbourne
Can't be there? Never fear; all SPUNC PD sessions will be documented and material made available to all SPUNC members.
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